In India especially Tamil Nadu, there are many communities. Tamil Brahmins are Tamilspeaking Brahmins from Tamil Nadu. They can be broadly divided into three religious groups, Gurukkals who follow Saivism, Iyers or Smarthas and Iyengars who follow Sri Vaishnavism. Men wear panchakacham and women wear Madisar.
Both Gurukkals who follow Saivism, Iyers or Smarthas wear similar type of Madisar and Iyengars who follow Sri Vaishnavism wear different type of Madisar. So for Madisar we can divide into 2 types.
Iyers and Iyengars wear Madisar in those days, (onbadhu Gajam Saree) 9 yards Saree. On those days every married woman has to wear Madisar pudavai both in Iyer and Iyengar. Iyers and Iyengars wear Madisar differently. Iyers drape the Pallu (the layer of sari which comes over one's shoulder) over the right shoulder while Iyengars wear it over the left shoulder. To wear Madisar Saree, it takes lot of time; it has some techniques, which is very great actually. By urbanization and lot of lifestyle changes in Tamil Brahmin community today, very rarely people wear Madisar Saree. People wear Panchakacham & Madisar only during the function and in rare occasions
Our vision is to spread the Madisar and panchakacham in normal day to day life. Girls and women wear churidar because it's easy to wear.
Similarly to wear Panchakacham & Madisar, if it takes less than 1 minute, then almost all people will wear Madisar in their day today life or at least when they go out to temple on Fridays, Meeting in the functions, marriages, grahapravesam, varalakshmi nombu and many more functions